Who Needs a Website in 2025?

Really, is there ever a reason to create your own website when joining a social media platform is so convenient? Everyone is on Facebook, you can sell your products on Instagram, there is Behance for portfolios, and LinkedIn for resumes.
As it turns out, having your own website still has its advantages. And it has never been easier to build. Online website builders allow anyone to create a website, and the AI website generators make this process even faster than before.
Learn about the upsides websites have over social media accounts in this article.

Social Media vs Your Own Website

In the modern day and age, social media has practically become the extension of one’s real life. Ask anyone — almost every person has at least one social media account on Facebook, Instagram, or Twitter. Not joining social media at all is a more conscious decision than joining one. Practically everyone uses it to find connections online, look for a job, simply chat, read blogs, or even launch businesses. What’s more, social media has become more and more advanced in terms of its features for e-commerce. You can sell your goods on Facebook, or pay extra to write long posts on Twitter. The monopoly of social media over the Internet is obvious, which inevitably begs the question: is there any reason to create websites yourself?

And while creating an account on Facebook or LinkedIn is by far faster and easier than making a personal website or a whole online store, the latter has its own significant advantages even in the era of ubiquitous social media.

To start with, your social media account never truly belongs to you, meaning that it entirely depends on the platform you’re using and its set of rules. The platform has the right to change its terms of service at any given moment, to ban any content, to place geographical restrictions. You can lose access to your account indefinitely even if you didn’t violate the rules. Your data will be lost forever since you can’t back up your social media account unless you’re an advanced programmer. It’s not the worst that can happen if your personal account was suspended — you can create a new one just as easily. But what if it was a professional account that you used for displaying the portfolio, or even worse — a business account of your online store? Customer support of big social platforms is often uncooperative, so it probably won’t be a lot of help.

When you make your own website, you gain a lot more control over your online presence, be it personal or professional. A website can be saved and transferred between hosting servers; you can customize its appearance however you want, include more features and make it truly unique. You aren’t going to wake up one day and suddenly find out that your website was banned and now cannot be retrieved.

Who Needs a Website?

Practically speaking, every business that wants to be taken seriously needs to have a dedicated website. There are two main reasons for that:

1. Convenience. As was mentioned above, a website represents your own digital territory. It is highly customizable and flexible in terms of content, plugins, and functionality. A website for an online store will have a lot more available payment options than a platform like Etsy or Facebook Shops. You can sell your products worldwide, add language and different currency support. Your online store won’t depend on social media servers that tend to crash from time to time due to the amount of traffic.
2. Recognition. It is a fact — a website has a more prestigious look than a page on social media. This is even more true for small businesses that don’t have a large following to boast of. A website proves that you’re serious about your business, especially if it looks unique, is easy to navigate, and optimized for mobile devices. Moreover, a website is likely to rank higher in search engines. It can even be optimized for SEO to achieve more traffic.

Even if you don’t plan to sell online, a website is still beneficial. As a restaurant or other local business, you can add forms for your clients to fill out, start a blog, or simply inform people about your services. In any case, it will impact how hard or easy it is to find you online, and it will draw more potential clients to you.

For freelancers of any kind, a website is a great way to showcase their work. Websites are convenient to share, and they simply look impressive. When everyone else just has a LinkedIn account, you can positively stand out by giving HR your website. Here’s a little secret: people tend to overestimate how difficult it is to build a website from a technical standpoint, so even if you’re a beginner, you still can impress your employers.

Where to Build a Website

We mentioned that people overestimate the difficulty of building a website. It’s true — nowadays you can create a unique website even if you’ve never done it before and have no experience in web design. Website builders are a perfect solution for creating any kind of website, from a portfolio to an online store. The drag-and-drop tools let you smoothly move and change building blocks of a website without coding — it’s like putting together a construction toy — just as easy.

Popular website builders in 2025 are Site.pro, Squarespace, Wix, Duda, Strikingly, and there are even more. Every website builder provides design templates and the whole package of services to facilitate launching a website — hosting, domains, plugins for e-commerce, etc.

Of course, the price among website builders can be very different. For example, Wix starts at $84 a year, Squarespace — at a whopping $192 a year. Meanwhile, their functionality also differs. Not every website builder provides all the features you might need for a reasonable price. But it’s not always the case — website builders can be as cheap as $1.30 a year. That’s how much a minimal plan on Site.pro will cost you.

Plans on Site.pro might be cheap, but it doesn’t mean that the service compromises on its features. It also offers a free plan with no time limitations.

What you get by joining Site.pro:

•  43+ payment gateways for e-commerce
• 200+ design templates
• Free mailbox on every plan
• Discounts on all domains up to 20%
• 44+ languages supported
• Unlimited disk storage
• Real-time collaboration feature
• AI website generator

Conclusion

There is still a reason to build a website in 2025. Not as a replacement for social media accounts, but as a valuable addition that helps to boost recognition, build customer trust, and gain a professional appeal. It’s useful for business owners and freelancers, as well as ordinary users who want to have their own safe space online. And it’s easy, too — website builders prove that anyone can build a website. You can try it out for free right now.